The Spirit of Pride Gin
To celebrate World Pride 2023, Prohibition Liquor Co and Box Bar have introduced a collaboration gin, The Spirit of Pride.
The gin is a delicate, contemporary Australian Dry, presented in Prohibition’s signature glass bottle. The image features the crowd of activists who marched in protest as part of the first Mardi Gras on 24 June 1978. The label is embellished with a shimmering pearlescent foil.
We're proud of our Pride Gin. You're going to love it!
An iconic photo that tells a story
In June 1978, activists held an event after a day of protests against oppression of gays and lesbians in Australia. Many protestors were arrested for their efforts. Nonetheless, the event marked the first Sydney Gay and Lesbian Mardi Gras parade, and the stage was set to continue annually. Those who marched in the protests are now known as the 78ers.
The photograph on the Spirit of Pride Gin's label was taken by Branco Gaica, one of those present in 1978. The scene of gays and lesbians publicly identifying themselves to the police - an act of rebellion and civil disobedience - has now become one of the defining moments of the LGBTIQ+ rights movement.
Tastes like a rainbow of botanicals
This gin is a delicate, contemporary Australian dry gin with a burst of citrus from blood orange, ruby red grapefruit and Australian native lemon myrtle leaf, balancing spice of wormwood (a banned substance in prohibition era, better known for creating absinthe), pink peppercorns and ginger warmth. Herbal juniper notes lengthened by green tea, with smooth, sweet vanilla adding mouth-feel and lavender bouquet to finish.
The Spirit of Pride gin is the perfect martini gin, with a soft, sophisticated elegance in flavour and depth, with a perfect balance of citrus and sweetness, spice and floral finish.
Continue the March
A portion of every bottle sold will be donated to the Forcibly Displaced People Network - the first Australian LGBTIQ+ refugee-led organisation.
It is still illegal to be LGBTIQ+ in over 70 countries. For many, the only way to survive is to seek safety in Australia. The FDPN help LGBTIQ+ displaced people and refugees escaping persecution find a home in Australia.